Laura Shepherd aka Ls528 is a London based digital artist and creative director working in the sectors of ethical luxury, travel and fashion. 

Art Direction
Visual Identity
Graphic Design (print and digital)
Product Design (merchandise, packaging)
3D Design (modelling, motion graphics, AR, VR)
Mobile App Design


1 Hotels
Becca Cosmetics
Carolina Herrera
Ciroc Vodka
COS Stores
Dazed Beauty
Diesel OTB
Estrella Damm

Grateful Pies
Emporio Armani
Jimmy Choo
Laura Mercier
Margiela MM6

River Island
Rolls Royce
Simple Skincare
Stella McCartney
Sweaty Betty
The Cock Tavern
Three Mobile
Too Faced
Treehouse Hotels
Trish McEvoy
?What if!
YSL Parfum

Back Story

My fashion career began in 2001, whilst living in Amsterdam. I quit my job in software development and founded Glovedup Gloves, and quickly established an international reputation for uniquely modern gloves. Untrained and self-taught, I was driven to create gloves as fashion statements. Initially they were all fingerless and great attention was given to both form and function, to attain the most flattering cut.

For the next decade, collaborations with designers and stylists for catwalks, music videos and shows stimulated an endless stream of fashion creativity. Whilst sexy black stretch-leather and white puff sleeved opera gloves were some of my classic designs, richly diverse commissions led to experimentation with a wide array of textiles and shapes:

High-tech sports fabrics and a club kids aesthetic for Heatherette (NY).
Denim and shiny patent for Diesel Black Gold.
Deconstructed t-shirts for Surface to Air (Paris).
Recycled leather jackets for Hoxton Boutique.
Embellished silk and fine wool modern armour for United Nude.
Exquisite French Chantilly lace for British Vogue and Victim Fashion St.

Kylie Minogue, Lady Gaga, Madonna, and Rihanna were among my many high profile Glovedup clients. After meeting Vogue Italia’s Anna Piaggi at the Vienna Lifeball she became a most cherished and loyal client.

I also experimented with accessories; from leather and found-object show pieces for Robert Cary-Williams, to recycled plastic bag crocheted tiaras for ex debutante Liz Brewer, and exuberantly frilled pvc leggings. When Stylebubble’s Susie Lau saw my 2008 look book she blogged “Glovedup needs a name change … I had to drool and say, I want that one, that one and that one, … Only thing is I think they now need a name change with all the stuff on top of their wonderful gloves.”

For over a decade, I worked closely with leading stylists (Arianne Phillips, B Akerlund, Lucinda Chambers, Patti Wilson) to create avant garde gloves and accessories that featured extensively in trend-defining editorial photographed by the best in fashion: Miles Aldridge, Patrick Demarchelier, Steven Klein, Steven Meisel, Solve Sunsdbo, Mario Testino, and Tim Walker.

The 24/7 glove making stopped in 2011 and the Glovedup label was closed. “I’m not excited about making real things any more. 100% digital creativity frees me from the moral dilemmas over materials and sustainability. It allows me to be visionary and dream without constraint.  Furthermore I’m convinced that people mostly just want to look at pictures and watch movies rather than buy stuff.